Saturday, December 22, 2007

The Colour of Christmas

One of the most important techniques for being creative is the art of noticing. In fact this is perhaps the most important technique in sentience and consciousness: 'I think, therefore I am' is really prefixed by 'I noticed that I was thinking'.

It's nearly Christmas and I've noticed something. So many decorations are using a new colour, completely unknown to Christmas until very recently; blue. As we change from high voltage bulbs to low power LEDs, someone must have noticed that high energy (and until very recently, expensive) blue LEDs are the brightest.

Can we have (as Shakin' Stevens sang) a blue Christmas? What colour is Christmas? Most of us secretly want a white Christmas. The last one of those I saw was in 1980. Subsequent ones seem to have been more grey, if judged by looking out of the window. The archetypal colours of the Victorian Christmas were green and red. The green is brought into the house with the evergreen of the tree and holly, reminding us that life continues during the harsh winter. The red of the holly berries, robin red breast and mulled wine connects both pagan and Christian thoughts of blood and sacrifice. The outfit of the 'jolly old elf' has been fixed as red, with white trimmings.

One of the gifts of the Magi at the nativity was gold, in reality just a fairly uncommon heavy metal. It's next to platinum on the periodic table which is rarer and yet gold is the emotionally evocative substance. Gold is the standard the world agreed to base its finances on. There is something about the colour of gold. Christmas is also a festival of light, representing hope that the sun will return. We bring lights inside our houses, the gold of candlelight and the reflected sparkle from tinsel. In recent years foils and tinsels seem to have fallen out of favour, replaced by an enthusiasm for electric flashing lights.

Christmas uses all these colours to evoke within us some form of emotional response, of excitement, of hope, of wonder, of the possibility of magic. I'm dreaming of a multicoloured Christmas.

Click here to read more about creativity.

www.aydinstone.com

Friday, December 21, 2007

The Magic of Christmas

“What are you doing for Christmas?” – a question we could be asked at anytime from September onwards. No other public holiday commands such importance in Britain than Christmas that it is planned and prepared for almost six months earlier.

Christmas’ critics make the mistake of worrying that either the religious aspect doesn’t apply to them, or that the commercialisation has diluted the spiritual significance. A woman in America, after seeing that her local Church was advertising a Christmas service was reported to have said “Even the Church is cashing in on it.” It seems that paradoxes such as these that give Christmas its fascinating nature. Even in the cynical wonder-less world of twenty-first century there is still magic to be had – if you know where to look.

Christmas has a power, stronger than Cromwell who had it banned, only for it to survive underground and resurface when the coast was clear. It is from those sixteen years when public celebration was outlawed that the concept of spending Christmas with the family became a new tradition, which continues today.

The myths and traditions surrounding Christmas have their origins going back thousands of years, way back before the birth of Christ. The first 25th of December as a celebration of Christ’s birth was celebrated in Rome in AD 336. (Further east the date had previously been set as the 6th January, giving rise to the twelve days of Christmas, from the official date to the older date). It became an official celebration in Britain in AD 567 when the Council of Tours declared the twelve days as festaltide. Ethelred ordained it to be a time of peace when all strife must cease in 991.

Christmas is as multi-cultural as you can get. Just think of the ‘traditional’ Christmas day: the turkey; an Aztec bird, a German tree, a pudding made from Asian spices, a carol about the Bohemian King Wenceslas to the tune of a Swedish spring song, pagan magic, mistletoe and holly, wood spirits dressed up as angels and a Russian saint. ‘Christmas’ has had many names and many traditions over the millennia and has proved notably stubborn to give any of them up.

The religion of the Kalands gave us our calendar which sets January 1st as the first day of the new year. Prior to this, in the Celtic year, November 1st was New Year’s Day and it was on the night before, All Hallows Eve, that people believed the souls of the dead would return for just one night. It is from the Celts that we have the concept of ‘eve’ as they considered the evening before an important day to be as revered as the day itself.

There seems to have always been a festival on or around the 25th December. In the age of magic it was the winter solstice and later with other pagan influences including Roman ones, the festival of the unconquered sun and the worship of Saturn, which was also on the 25th.

During the agricultural age the twelve days of Christmas were granted as a holiday, but in the industrial age of recent centuries, the holiday shrunk, and continues to shrink to the bare minimum. The erosion of Sunday as a day of rest in recent years and twenty-four hour shopping has reduced the communal rest to levels unheard of since the Victorian workhouses.

But the modern world has had an effect to balance out those changes too. With television and mass communication, Christmas is a shared experience more than ever. The ingredients of Christmas are not spoiled if you look selectively. It has lost the odd custom here and there, but after the setbacks of the Cromwell years, Christmas underwent a massive resurgence in the nineteenth century escalating to the phenomenal proportions of today.

Everyone is familiar with the image of the Victorian Christmas, mainly from Charles Dickens’ novels like ‘A Christmas Carol’, but why did the Victorian fascination with Christmas begin? Perhaps it was because of the nature of society that had become the take shape during that time. For the wealthy, times were good and people had time on their hands to be miserable while for the poor, times were bad. Both sections of society then began the concept of looking back to a Golden Age when life was easier and simpler than the harsh world of their present. In effect then, the Victorians invented ‘retro’, the idea of borrowing ideas and style from the past whilst wishing today was as rosy as the ‘Good Old Days’. It was this imagined Golden Age that they tried to revive in Christmas celebrations, a time so rooted in tradition that it has become tradition for tradition’s sake.

Let’s not make the mistake of thinking that we are at the end of time; Christmas is still evolving, still expanding. Some traditions fade away while some grow ever stronger. Take for example the jolly figure of Santa Claus, or to give him his British name, Father Christmas. There is an important difference between the two. Santa Claus is how he is known in America where he wears a bobble hat. In Britain, more so now in the North, he is still Father Christmas and wears a hood where his existence goes back long before Saint Nicolas, even back into pagan times as the god Saturn, the Scandinavian god of Yule and the Green Man. Until Victorian times his clothes were green and he wore a holly wreath if he wasn’t wearing his hood and cloak.

A popular Urban myth is that he was an invention of the Coca Cola company. This is not quite the case. What is true is that they used a more clean cut and standardised image of Santa Claus for their successful 1931 advertisements which was later adopted by other artists to form the definitive American Santa Claus, which America then began to ship back across the Atlantic back to Europe along with their version of Halloween which had all but died out in its native Europe.

New traditions of recent years have established themselves; the Christmas number one record, the Queen’s Speech, even the old tradition of telling ghost stories on Christmas night has survived in the Christmas feature film on television. Nowadays we are just as likely to hear Bing Crosby or Slade’s Christmas songs as any ‘traditional’ carol. ‘God Rest Ye Merry Gentlemen’ is still in there but layer upon layer of the modern Christmas has been added.

Christmas is criticised for sentimentality and yet it is that sentiment that becomes good-will and charity at a time when those in need have greater need than any other time of the year. This Christmas sentiment is most notable in the phenomenal story of Christmas 1914 when the slaughter stopped in the trenches and enemies exchanged cigarettes and food and played a game of football. Christmas sentiment was the trigger, initially on the German side, to question the war. The truce lasted several days and in some areas up to a week. Only when the generals ordered fraternising with the enemy to be punishable with death did trust turn to suspicion and the guns started booming again. Alfred Anderson, who served with the 5th Battalion the Black Watch and the last surviving member of the Christmas Truce died in November this year aged 109.

Yes it is tacky and sometimes tasteless, but decking our homes in plastic trees, flashing coloured lights and silver tinsel is possibly the only way we know to rekindle the magic and mark the occasion as special, for a reason that is lost to most of us.

Christmas is the perfect marriage of our needs and desires, both ancient and modern. It is the ultimate festival, providing the greatest sense of occasion of all. It is an agreed, shared, communal lift. It is today as it was in ancient times: the festival of birth, of hope, of light, in the black barren darkness of winter. In our electric lit, atmospherically controlled world we have no obvious physical needs, but are there other needs? Does the festive season lighten the darkness in our hearts? Perhaps it does remind us of a Golden Age, the mythical Victorian Christmas or perhaps our own childhoods, if they were more tranquil than our current lives.

It is a celebration of the family and of friendship. A time of greed and yet of charity. A time, as in 1914, of questioning the world. It is a deadline, a marker, representing the achievements of the past year and all the hopes and dreams of the years to come, like standing on the edge of eternity.

Overall it is special, relieving us from the ordinariness of the rest of the year, so that for a very short time the leaden weight that oppresses us is somehow lifted to reveal our natural state of joy.

Click here to read more about creativity.

www.aydinstone.com

Wednesday, December 12, 2007

Are Art and Money the Same Thing?

I used to think that we could abolish money in the future as part of some Star Trek style Utopia. Now I’m not so sure. I think if we didn’t have money, we’d invent it as it’s so useful in comparing and transferring value to one another. As far as we can tell, we’re the only animal to have a system of currency. We’re also the only animal to have art. The two, money and art, may have not evolved together but may be more closely related than we think.

If you have created a piece of art, you have created something of value greater than the raw materials the art is constructed from. So the painting you have created is worth something and has a value in the same way that a note of currency has value and is worth something. Both can be exchanged for something else of equivalent value.

This is interesting as during the Renaissance, when magnificent works of art were created and revered then and now as masterpieces, those works were created because of an entrepreneurial spirit and the beginning of the system of capital which drove cultural and intellectual changes. A painter or sculpturer’s reputation was based on his ability to arouse commercial interest in his work, through direct payment, commission or sponsorship and not through any abstract criteria of artistic merit. The same principles apply today, but are not understood or taught correctly to many of todays potentially great artists. That is why so many artists, be they painters, actors, dancers or musicians remain poor.

Think about it. If a piece of ‘art’ has no value, it is not deemed proper art. The problem is that so many of today’s artists find money ‘offensive’. That is why they are poor. They wait around to be ‘spotted’ or ‘discovered’. But in an age of abundance that is filled with real works there is very little chance of that happening. Van Gough was ‘discovered’ 11 years after he died penniless.

A great artist realises that he or she has the potential to literally print money by creating value almost out of thin air from their talents and raw materials. The same criteria must apply that applies to all business: potential customers must be convinced that your creations have value. Money and art are part of the same thing.

Have a look at this poem called 'But is it Art?

Click here to read more about creativity.

www.aydinstone.com

Friday, December 07, 2007

Multitasking is for Morons

People go on about multitasking. Usually they trot out the same old chestnut that women are better at multitasking. Usually that’s stated as an attack on men to ‘prove’ that women are better than men at something.

Why people are so insecure that they want to waste time pointing out differences between the sexes to gain some sort of tribal upper-hand escapes me. What people also seem to overlook is that all these things are ‘on average’. It doesn’t mean that because you’re a woman you are going to be better at such and such or worse at such and such. And it doesn’t mean that skills such as multitasking and reading maps can’t be learnt. There are plenty of women who can read maps better than the average man and plenty of men who are better at multitasking than the average woman.

But multitasking is not a ‘great triumph’, it’s a curse and a scourge to your creativity. Being able to do lots of things at the same time sounds like a great idea in our time constrained world. But when we look at what tasks multitaskers actually do concurrently they are all mundane left-brain tasks. The danger is that such an emphasis has been put on multitasking that it’s created yet another benchmark of left-brain prowess that people feel they need to live up to. People are given yet another reason not to concentrate on doing one thing well. People again fail to live in the moment and to take the time to enjoy life, instead packing in as many robotic tasks as possible.

Creative tasks demand full absorption. They require freedom from a mind that is worried about ‘getting things done quickly and efficiently’. A painter, sculptor, writer or composer needs to take as long as it takes to create their work. They are not clock watching, cutting corners or doing anything else while they are committed to the creative act. You're not going to generate that killer idea for your business while you run about doing a load of other stuff. Meanwhile your competitor may well have just come up with something wonderful.

My wish for you is to gain access at a conscious level to your inventive, intuitive and imaginative powers that normally go untapped, or only fleetingly accessed in our left brain dominated, verbal, technological culture and education system.

Save multitasking for mindless jobs and spend as much of your life as possible being mindful instead.

Click here to read more about creativity.

www.aydinstone.com

Wednesday, December 05, 2007

Stop the ‘Make Poverty History’ campaign

I don’t like the ‘Make Poverty History’ campaign and I think it should be stopped with immediate effect. But before you click away in disgust, please read on for my reasoning here.

I’ve studied loads and loads of some of the best goal setting techniques. I’ve studied the techniques of some of the most successful business leaders and spiritual leaders. I understand the ‘law of attraction’, visualization and prayer. In all that stuff, when you want to achieve something, or change something or gain something, the thing you must do, at all times, without exception is to focus on the thing you want, not the thing you don’t want.

‘Make Poverty History’? What are we focusing on there then? On Poverty and on History! Ok, some clever so-and-so came up with this catchy title, I can hear them now (“It’s a play on words! It means ‘let’s end poverty by making it historical’ and ‘let’s make history within the concept of poverty’....”)

Sometimes you can be ‘too clever’ for your own good. We should not be telling everyone to wear the words ‘Poverty’ and ‘History’ on little plastic armbands to remind them of poverty and history all day long. We should be telling everyone what we really want.

In the 1970s in the UK there was a campaign that started with the aim to make sport available for everyone. What do you think they called the campaign? “Make Couch Potatoes History?” no, of course not, it was “Sport for All”.

So ask yourself, what do we really want? Have a think about it. Shouldn’t we really want to make everyone wealthy? Happy? Healthy? Shouldn’t we be focusing on happiness, abundance and the future? Shouldn’t we be focusing on not lifting people out of poverty but pulling them up into wealth and abundance? Shouldn’t our campaign be something like “Make Everyone Wealthy Now”? I know it doesn’t sound clever or flash. The truth seldom does.

The words we use are important. The words we repeat in our heads are important. The words we focus on is what we get. Make sure you focus on the things you want.

And don’t even think about getting me started on “The War on Terror”...

Click here to read more about creativity.

www.aydinstone.com

Saturday, July 21, 2007

The Problem with Challenges

The great stimulant to creativity is pressing problems. The problem is that in today's business world people are living in denial. (Sadly most people think that denial is a river in Egypt, as Zig Ziglar said). They are in denial that problems exists. 'Problem', is a dirty word. So you can't say to your boss, 'I have a problem', you have to say, 'I have a challenge'. The problem is, though, that you don't have a challenge, you have a problem.

Climbing Mount Everest is a challenge; you don't have to do it. You can rise to the challenge or let it go. So if you had a challenge you don't actually need to tell your boss, you could just let it go. But if your challenge is really a problem then you can't let it go. A problem is different. A problem needs a solution and like a mathematical problem, there is always a solution.

Softening words in this way doesn't help. People may think it's positive thinking but it's not. It's denial. Positive thinking is about seeing the world as it really is and acting accordingly. Real positive thinking does not deny that there are weeds in your garden. If the weeds are a challenge then you could simply decide that you don't really want to face them. If the weeds are a problem then you have to decide what the solution is.

Positive thinking lets you survey the reality of the weeds and plan the best way of pulling them up without dwelling on the fact.

'Problem' is not a dirty word. It is a proud and honourable word. Face your problems with pride, confidently, expectantly, with the attitude that there exists a logical, practical solution just waiting to be found. The most creative people have a relaxed attitude of confident expectancy that causes their minds to function in original and imaginative ways. Face up to the problem and focus on finding the solution.

Click here to read more about creativity.

www.aydinstone.com

Think the Right Way

Some people think they’re a left brainer, “I’m a left brainer,” they say, “I deal with computers, I deal with numbers. I get things organised, I turn up on time. I’m always smart. I’ve always got a pen. I’m a left brainer. I’m not an art-farty right brainer, wasting everybody’s time.”

Some people think that creativity is purely a right brain activity. Some think they’re right brain people and say “Well I’m an artist, I don’t have to turn up on time, I’m not interested, I like being in a mess, I do what I like because I’m an artist and I don’t have to wear a suit. Just don’t ask me to add anything up.”

Well they’re both wrong because we use both hemispheres of our brain all the time. If you really did use just your left brain you would be autistic. If you use just your right brain you would be in a mental hospital. What is really going on is that one hemisphere directs thinking for a particular task (not for a particular individual). The left brain dominates logical thinking, the concept of time, names for things and processes in a linear way. The right brain dominates language and meaning, opertaing in a holistic way. But the two always work together – and must do for you to function.

It’s important that we understand the specialisms of the hemispheres so that we know when it’s appropriate to use left-brain or right-brain directed thinking for a particular task. Let’s have a more detailed look:

Left Brain = Linear, Logical and Sequential
Right Brain = Holistic, Intuitive and Random

The left-brain does things in straight lines (linear) with no deviation. It processes in a logical fashion. It does one thing after another (sequential), one thing at a time. This is exactly how a computer works. The left brain is perfect for knowledge based tasks and since we’ve just come through the Industrial and Information ages, left-brain thinking has, quite rightly, dominated business in the west for a century and a half.

The right-brain looks at the big picture (holistic). This is why a large proportion of successful entrepreurs are creative right-brain directed thinkers. You need to be able to think holistically and see the big picture to have a business plan. The right-brain makes unusual links between disparate ideas (intuition). It carries out processes in a non-sequential order. There may be a pattern, but it won’t be A to B to C. In fact the right brain is a pattern generating and pattern recognising machine.

The left-brain is interested in utility, the right-brain in significance. So the left-brain is ‘function’, the right brain is ‘form’. In business this has a wider implication. When anyone is taught how to sell they are told something very important: sell the benefits, not the features. Few people are interested in how ABS brakes work on a car or even what ABS stands for. They don’t care if they have got ABS brakes or not. But when you tell them that ABS brakes stop your brakes from locking and going into a skid, that ABS brakes will save their life in an emergency stop, that’s a benefit. You sell the benefit and leave the technical description of the features to the appendix at the back of the brochure. A benefit is really ‘so what does that mean?’.

This shows that it’s the right brain that we appeal to when selling, in most people. People want meaning and significance in their lives, in the products they buy and in the services they use. Does your offering appeal to this need or are you trapped in left-brain directed thinking all the time and wonder why your service doesn't connect with people or that you can't think of new ideas?

Many business tasks need to be directed by right-brain thinking in the new Conceptual Age: marketing, sales, brainstorming, product development, human resources, lean productivity and customer service to name but a few.

Click here to read more about creativity.

www.aydinstone.com

Oh No, Not the Paper-Clip

How many non-uses of a paper-clip can you think of? Most people find this quite hard which shows they are not fluid at activating the right side of their brain. This is a lateral thinking task because you have to get off the track of thinking of actual uses of a paper-clip. This tests how random you can be.

The task is actually quite easy since there are actually very, very few uses of a paper-clip; to clip paper together and to eject stuck CDs from computers. Almost anything else will do, except people find it so, so difficult! You can’t fly to the moon on a paper-clip. You can’t marry a paper-clip. You can’t use a paper-clip to teach snails quantum physics. One of the reasons people freeze up and can’t think of anything, especially in groups, is that someone has said something clever, witty or particlularly good so now they have to compete with that. No. When generating ideas you do not compete with anyone. The point is not to outdo one another or try to be funny or clever. The point is to come up with ideas.

You cannot use a paper-clip to solve world povety.... hang on, perhaps you can. If we do this.... and this... and suddenly a brave new idea has been found that changes the world. And all because ‘judgement’ such as ‘that won’t work, that’s stupid’ has been turned off. Try it yourself.

Click here to read more about creativity.

www.aydinstone.com

Creating Brain Waves

When the brain is most creative it is able to form new associations between disparate ideas. When you alter your attitude, what you do with your body and what you choose to focus on, you’re actually altering the frequency of your brain waves. There are several characteristic electroencephalogram waveforms, or electromagnetic oscillations, associated with various sleep and wakefulness states:

A gamma wave is a pattern of brain waves associated with perception and consciousness. Gamma waves are produced when masses of neurons emit electrical signals at the rate of between 26 and 70 times a second (‘times a second’ is frequency, measured in hertz or Hz). Research has shown gamma waves are continuously present during the process of awakening and during active rapid eye movement (REM) sleep.

Beta waves occur above 12 Hz. Beta states are the states associated with normal waking consciousness, mostly active, busy or anxious thinking and active concentration.
Alpha waves are in the range of 8-12 Hz and signify periods of relaxation, with eyes closed but still awake.

Theta waves operate between 4 and 8 Hz and are found during some sleep states, in states of quiet focus like meditation and memory tasks. They reflect the on-line state of the brain in readiness to process information.

A delta wave is a large, slow (2 Hz or less) brain wave and is usually associated with deep sleep.

So to summarise:
Gamma = perception, conciousness and dream sleep
Beta = concentration, wakefulness
Alpha = relaxation
Theta = meditation and creative thinking
Delta = deep sleep

EEG Biofeedback Training is a learning strategy that enables people to alter their brain waves by getting a feedback of their present state. Some psychologists have set up biofeedback specifically to enable patients to enter the much rarer theta brain wave state to utilise creative thinking. They do it by monitoring the brain using electrodes. The patient sits relaxed and wears headphones. If the machine registers alpha waves it plays the relaxing sound of a babbling brook. If it registers theta waves the sound changes to crashing waves which enhances the meditative state. The system forces the patient to relax further and enter theta wave thought.

What is happening in theta wave state is that the brain has slowed down. This slower thinking allows connections to be made between more distant connections in the brain that normal gamma and beta wave thought hasn’t got time to access. This really means that it allows the time for distant, perhaps long out of use memory to be brought to conscious attention allowing older unconnected images to be recontexualised with newer thoughts. This is the creative process.

How can you access your theta wave brain state? Is there something you can do or someplace you can go? In your creative state you will find the solutions to your problems, you'll be able to think of new ideas and better was of doing things. Can you find time during a busy day to meditate? Can you really afford not to?

Click here to read more about creativity.

www.aydinstone.com